KOCOWA Expands UK Presence with Launch on Prime Video
By BUSINESSWIRE / September 17, 2025
Korean Entertainment Streaming Platform Now Available as Add-On Service, Building on Successful European Growth
KOCOWA, the premier Korean entertainment streaming platform established by Korea’s three terrestrial broadcasters – KBS, MBC, and SBS, today announced its launch on Prime Video in the United Kingdom, effective September 17, 2025. This strategic partnership marks a significant milestone in KOCOWA’s European expansion.
KOCOWA on Prime Video UK
“Launching KOCOWA on Prime Video UK is a pivotal moment in bringing Korea’s finest entertainment to global audiences. Building on our successful US partnership, we’re thrilled to offer British fans seamless access to beloved K-Dramas, variety shows, and K-Pop content through a service they already trust. This expansion strengthens our commitment to making premium Korean entertainment accessible wherever our fans are,” says CEO Seungmin Kang.
Building on its successful presence on Prime
Video in the United States, KOCOWA will now offer UK audiences access to the
largest library of premium Korean content as an add-on subscription service.
This curated collection features hit K-Dramas, variety shows, and exclusive
K-Pop programming.
The partnership provides British audiences with an accessible gateway to the very best of Korean entertainment through Prime Video’s established service. This collaboration amplifies KOCOWA’s reach in the UK market and offers Prime Video subscribers a cost-effective way to discover the global phenomenon of K-Content. With popular titles like Running Man, Oh My Ghost Clients, and The Manager now easily accessible through Prime Video, premium Korean entertainment becomes more convenient than ever for UK fans.
Prime Video continues to serve as an important
hub for expanding KOCOWA’s global footprint. Following the successful
partnership in the US market, the company is leveraging Prime Video’s massive
UK subscriber base to introduce even more viewers to the rich storytelling,
compelling characters, and cultural depth that define Korean entertainment.
The KOCOWA add-on service on Prime Video UK
will feature:
Biggest collection of premium
Korean entertainment content, all ad-free for uninterrupted viewing.
New shows added daily, with
superior-quality multilingual localization with subtitles available within
hours of Korean broadcast.
Popular variety shows, critically
acclaimed K-Dramas, and exclusive K-Pop programming.
Content from Korea’s top
broadcasters and production studios.
This expansion reinforces KOCOWA’s commitment
to making Korean entertainment accessible to global audiences while supporting
the continued growth of the Hallyu (Korean Wave) across Europe. Its success is
driven by its unmatched content library, lightning-fast localization
capabilities, and strong community of international K-Content fans.
By partnering with Prime Video, the service is not just expanding distribution channels, but creating new pathways for cultural exchange and ensuring that the very best of Korean entertainment reaches fans wherever they are.
About KOCOWA+
KOCOWA is a joint venture between wavve, SK Square Americas, and Korea’s top broadcasters KBS, MBC, and SBS. The premium streaming service delivers the latest Korean entertainment to audiences across North America, Central America, South America, Europe, Australia, and New Zealand. Shows are available within six hours of Korean broadcast with subtitles in English, Portuguese, Spanish, Chinese, and Vietnamese. KOCOWA offers the most comprehensive lineup of K-Dramas, K-Pop, and K-Variety shows.
A new 16-episode drama based on a webcomic about an ex-Navy officer turned taxi driver after his mother’s death by a serial killer. Do-Ki [Lee Je Hoon] now works for the Rainbow Taxi company delivering justice to the underserved with their straight to the point company motto: “Don’t Die, get Revenge. We’ll Do it for You.”
The penthouse
The award-winning story about Korea’s high society and the lengths they will take to stay on top, including revenge, betrayal, and even murder. One of 2020s biggest hits, and recognized at the 2020 SBS Drama Awards and the 2021 Baeksang Awards for it’s ensemble cast. The revenge continues with Season 3 premiering summer 2021.
Home Alone
Home Alone is a reality show that captures the everyday lives of your favorite celebrities in the most intimate setting, their homes. The show invites viewers to closely observe how celebrities actually live during their downtime when not performing on stage or acting on set. With Jun Hyun Moo, Park Na Rae, Han Hye Jin, and Lee Si Eon as the hosts, they observe the lives of their weekly celebrity guests, including actors and actresses, models, athletes, and comedians. Each episode has the hosts comment on their guest’s daily life which they have recorded in a “Big Brother” style format for everyone to view. No matter the gender, lifestyle, or personality, each celebrity has one thing in common – they all live alone!
Show Music Core
Since it’s inception in 2005, Show! Music Core is a music show that strives to be unique. Each week, a variety of artists perform, while viewers can listen, see, and experience the best that K-Pop has to offer. Cha Eun Woo and Xi Yeon introduce the top artists of the week, and viewers vote on their 3 favorite songs. Sing and dance along with your favorites and see which artists and songs will win the most popular song of the week.
Weightlifting Fairy Kim Bok-Joo
What else could there be to life other than barbells and heavy weights? Kim Bok Joo (Lee Sung Kyung) is a weightlifting phenom who has only focused on barbells her entire life while growing up with her single father, Kim Chang Gul (Ahn Gil Kang), a former weightlifter. However, Kim Bok-joo’s world is turned upside down when she starts to realize that there’s a little more to life than just lifting weights and starts to begrudgingly develop a love interest in Jung Joon Hyung (Nam Joo Hyuk). A boy she considers a distraction in her journey to receiving a gold medal.
Running Man
Running Man is a reality-competition show with a fixed cast starring Yu Jae Seok, Kim Jong Kook, Haha, Jee Seok Jin, Song Ji Hyo, Lee Kwang Soo, Jeon So Min, and Yang Se Chan. On special occasions they host celebrity guests such as BTS or even American actors such as Ryan Reynolds. In each episode, they must all complete a series of missions to win and be rewarded. Missions can range from simple games like the Egg and Spoon Race, Telephone, or more elaborate ones like, Capture the Flag inside an entire department store or even compete in Olympic style sports. Sometimes they work as a team and cooperate to reach a common goal. Other times they betray each other throughout the competition in order to win all the honor and glory for themselves. Each mission is action-packed and hilarious as each member tries to beat each other using their wits and skills. Each week is filled with fun that includes trust and betrayal, knowledge and skills, physical strengths, and outrageous penalties. You will cry laughing from all of their crazy antics!
Music Bank K-Chart
Music Bank K-Chart is KBS’s longest running music show and features the top 50 songs of the week. Every episode is a concert from all the popular artists of the week, and you can watch it all from the comforts of your home. From newly debuted rookies, artists comebacks, indie bands, globally recognized idol groups, and much more, there is something to satisfy all your K-pop needs. With eye-catching performances and beautiful melodies that will echo in your heart, this concert showcase will even attract the K-pop novice. Tune-in every week to see which artist and song will win the most popular song of the week.
The King of Mask Singer
The King of Mask Singer is the popular South Korean singing competition show, where contestants wear masks to hide their identity. The purpose of the mask is to dispel the prejudice that people often have of singers. Every week, the judges and the audience must vote for who will become the next King of Mask Singer. The show’s global recognition has even been adapted by FOX as, “The Masked Singer”, and has also been adapted around the world.
SBS Inkigayo
Since its inception in 2000, SBS Inkigayo has been a weekend music show which introduces viewers to Korea’s most popular artists. Every Sunday, famous artists as well as up and coming talent perform in front of a live audience. In order to get a better understanding of the music, the hosts interview their guests to showcase the songs from their recent singles and albums. Inkigayo also highlights each week’s trending songs and ends each episode by awarding the most popular artist. Tune-in to see who is the winner of the week, and enjoy the most popular K-Pop songs.